The AI Mistake Draining Budgets, Killing Customer Service And Forcing Contact Centres To Re-Hire

AI rollouts are happening fast, but if the foundations aren’t right, they’ll cost more than they’re worth.

Don’t waste time, budget and trust on a rushed launch.

The Pressure is Real

You’re under pressure to do more with less. Handling more customer contact with the same or fewer agents and a tighter budget.

AI gets sold as the quick win. The truth?

AI isn’t a shortcut.

In most contact centres, it just automates the chaos.

Most AI failures aren’t about bad technology. They’re about skipping the groundwork.

Skipping Step 1 (clear use case and journey mapping) means you choose the wrong tech.
Skipping Step 3 (data readiness) means your AI can’t personalise or resolve issues because it doesn’t have the information.
Missing process clarity means the AI can’t actually help your customers or agents. It gets stuck in loops.

The result?

Projects stall, complaints rise, agents burn out, and you end up rehiring the people you were trying to free up.

The smartest CX leaders slow down before they speed up.

They fix the journey, the data, and the processes, then they plug in AI.

🎯 The 7 Essential Steps to Ensure AI Transformation Success in Your Contact Centre

Inside, you’ll discover:

The 7-step roadmap that top-performing CX teams follow before implementing AI
The critical first step almost every contact centre skips and why it ruins everything that follows
How to make sure your AI has the customer data and company knowledge to actually work
The process fixes that reduce complaints, improve agent workload, and make automation stick

We’ve helped large contact centres across industries improve customer experience, reduce friction, and make tech projects succeed.

With over 20 years of expertise in voice, process, and CX design, we know where AI fails and how to make it succeed.

Download your free guide now and avoid the costly mistakes most contact centres make before automating